Lava Skincare needed a visual identity that could position a new men's skincare line at the premium end of a crowded market, and support a campaign launch from day one. I developed the full brand identity system — logo, typography, color palette, and brand guidelines — then extended it into a campaign visual direction built around the brand's volcanic mineral ingredient story. The result: a cohesive brand and campaign system ready for packaging, digital, and retail, built to compete visually with established luxury men's grooming brands.